TellEmotion is an innovative sustainability company that reduces energy consumption by engaging people at home, work and school in energy conservation. We use real-time energy feedback to motivate people to change behavior and conserve resources.
We start with an animated polar bear - when energy use is low, the bear is happy; when it's high the bear's well-being is endangered. Keep the bear happy and reduce energy use-it is that simple! And IT WORKS!
Next, add competition, additional animations, detailed graphs and historical data, and you have a system that brings excitement, engagement and enthusiasm to people of all ages while motivating resource conservation - the GreenLite system. Based on research from sociology, behavior psychology, storytelling, interactive design and computer science, TellEmotion brings sustainability to life!





